Founding member spots open

Your brain,
fuelled.

The first app built for ADHD adults who forget to eat. Not a meal planner. Not another reminder you'll dismiss. A real-time awareness engine that knows when you need fuel — and makes eating as frictionless as possible.

AUD $1/month, locked for life. First 1,000 members only. No credit card to join the waitlist.

✓ You're on the list. We'll be in touch when founding spots open.
763 of 1,000 spots claimed
🍳 Scrambled eggs
8 min · 5 steps
☀️ Lunch
Hey Alex
Your body needs attention
✓
B'fast
✓
Snack
☀️
Lunch
🍎
Snack
🌙
Dinner
Eating urgency
High · 4.5 hrs ago
Your body needs fuel
4.5 hrs is too long. Your focus and mood are affected. Three quick options are ready.
Show me what to eat →
Not now — remind me in 30 min
✓ On track today
The real problem

It's not that you don't
want to eat.
It's that your brain doesn't tell you.

Time blindness, hyperfocus, executive dysfunction — ADHD creates a neurological failure loop around food. Standard apps are built for neurotypical users and fail this population entirely. The mechanisms are well-documented in ADHD neuroscience research — and Fuello is built around them.

⏱
Time blindness
Hours pass during deep work with no subjective sense of time. Hunger cues are similarly blunted.
🧠
Executive dysfunction
Deciding what to eat, gathering ingredients, executing steps — this requires the exact functions most impaired in ADHD.
🎯
Hyperfocus
When engaged in something stimulating, the ADHD brain actively suppresses interrupting signals — including hunger.
💥
Decision fatigue collapse
By the time hunger is noticed, executive function is already depleted. Opening a recipe app is functionally impossible.

The problem isn't that I don't want to eat. The problem is that by the time I realise I'm hungry, deciding what to eat is impossible.

— ADHD adult, aged 24. The reason Fuello exists.

How it works

Three layers.
Zero overwhelm.

Every design decision is grounded in ADHD neuroscience. A feature that adds friction doesn't ship.

1

The awareness engine

Fuello reads passive signals — time since your last meal, your activity level, calendar context — and builds a continuous urgency score. It knows before you do.

Never asks, always infers
2

The decision engine

When a nudge fires, you see exactly three options. Never more. Matched to your pantry, energy level, and time available. Pick for me is always one tap away.

Radical reduction
3

The action layer

Recipes broken into the smallest possible steps, written in warm and forgiving language. No-cook crisis mode. Five-minute options. Full recipes up to 20 minutes.

Micro-completions
Design principles

Built different.
By design.

Every principle is grounded in peer-reviewed ADHD neuroscience — from dopamine regulation research to executive dysfunction studies. These aren't aspirations. They're constraints. A feature that violates them doesn't ship.

Never ask, always infer
Fuello reads signals and tells you what it knows. It never asks "how are you feeling?"
Radical reduction
Maximum 3 choices. "Pick for me" always one tap away. No scroll, no search.
Forgiving language
"It's been a while" — not "You missed a meal!" No urgency, no guilt, no streaks.
Zero shame architecture
No streak counters. Patterns presented neutrally as information. Never as failure.
Context awareness
Knows if you're at home, in a meeting, or commuting. Options always match your reality.
Invisible effort
The app does the cognitive work. You only act. That's the whole point.
Pricing

Simple, fair,
founder-first.

The first 1,000 people who believe in Fuello get founding member pricing — $1/month, locked for life.

Free
$0
forever · no credit card
Core awareness engine
3-option meal picker
No-cook crisis mode
Basic nudges
First 1,000 only
Founding member
$1
/ month · or AUD $12/yr paid annually · locked for life
Everything in free
Full recipe library
Allergen + sensory filters
Shopping list + reminders
Pattern insights
Apple Watch support
Standard
$10
/ month · or AUD $79.99/yr paid annually
Everything in founding
Calendar integration
AI-personalised nudges
Priority support

Real scarcity. Once 1,000 founding spots are filled, this pricing closes permanently.
Standard pricing opens at $10/month. No exceptions.

Your brain deserves
better fuel.

Join the founding members who are building Fuello with us. $1/month, locked for life. Cancel any time.

No credit card required to join the waitlist. iOS first, Android coming soon.

✓ You're on the list. We'll be in touch when founding spots open.